The engagement

How we work

Four months. Six beats. One story that ships.

5 of 6 beats ready.1 pending data.

16-week engagement overview

Click any bar to jump to that beat. The full story reads top-down, and the engagement does too.

Beat 1 of 6≤3 weeks · runs alongside Architecture

Documentation

We turn your idea into a Master Doc — business brief, personas, scenes, locked decisions. Three weeks max, with architecture work running in parallel from week two.

MASTER DOCv1.0BUSINESS BRIEFPERSONASLOCKED DECISIONS+ SCENES · DECISIONS · OPEN QUESTIONS
What you holdBy week three you hold the Master Doc — your idea, written down so a stranger could build it.
With 5 agents
  • Marco
  • Giovanni
  • Beatrice
  • Alessandro
  • Francesca
Hands off to Architecture

Locked personas, scenes, and decisions become Architecture's brief — and Design's too, the moment week 3 starts.

Beat 2 of 6Weeks 2–4 · feeds Development

Architecture

Stack, integrations, infrastructure, projected costs. Decided early so the build doesn't surprise you in Month 3.

COST PROJECTION12 MONTHSM1M6M12BUDGET ENVELOPESTACKAPIDBAUTHCDNMONTHLY ENVELOPE/ MO · IN WRITING
What you holdBy week four you hold a stack, an integration map, and a 12-month cost projection in writing.
With 6 agents
  • Elena
  • Lorenzo
  • Riccardo
  • Federica
  • Stefano
  • Valentina
Hands off to Design

The stack picks become Development's package.json. The cost projection becomes your monthly envelope — no surprises in Month 3.

Beat 3 of 6Weeks 3–6 · feeds Development

Design

Visual design system and a clickable prototype across every screen. You see it before we build it.

PROTOTYPE▶ INTERACTIVECLICK-THROUGH · EVERY SCREEN, EVERY STATE3 / 14 SCREENS
What you holdBy week six you click through your product, screen by screen, before a line of production code is written.
With 5 agents
  • Luca
  • Giulia
  • Davide
  • Camilla
  • Lucia
Hands off to Development

The clickable prototype becomes the spec Development builds against — every interaction, every state, decided up front.

Beat 4 of 6Weeks 4–14 · weekly demos throughout

Development

Weekly working demos from Month 2. You watch the product become real.

DEMO CADENCEWEEKLYMTWTFW4W5W6W7W8W9WORKING DEMO: EVERY FRIDAY, WEEK 4 → WEEK 14
What you holdEvery week from week four, you sit through a working demo. You watch your product become real.
With 8 agents
  • Sofia
  • Andrea
  • Tommaso
  • Pietro
  • Silvia
  • Giulio
  • +2 more
Hands off to Marketing Strategy

By week ten the half-built product is real enough for Marketing to run live test plans against it — not against a slide deck.

Beat 5 of 6Weeks 10–16 · runs alongside Development

Marketing Strategy

Positioning, channels, content, A/B test plan. The product launches into a strategy, not a vacuum.

A/B TEST PLANRUNNINGVARIANT ACONVERSIONVARIANT BCONVERSION+18%CHANNELSEMAILPAIDSOCIALCONTENT
What you holdBy week sixteen the positioning, channels, content, and A/B test plan are in your hands — and already running.
With 6 agents
  • Eleonora
  • Paolo
  • Isabella
  • Matteo
  • Massimo
  • +1 more
Hands off to QA + A/B Testing + Launch

When QA opens the door on Day 1, the marketing tests are already live. Launch is into a strategy, not a vacuum.

Beat 6 of 6Weeks 14–16 · ship

QA + A/B Testing + Launch

Tested product, live, with marketing tests already running on Day 1.

DEPLOYLIVE$ deploy --prodbuildtests · 142 passingbundle · optimiseddeploy · prodhttps://FIRST DATA1 ARRIVING…
What you holdBy week sixteen the product is live, tested, and learning. You ship into a measurable launch — not a fingers-crossed one.
Led byPending assignment
With 6 agents
  • Chiara
  • Daniela
  • Antonio
  • Vincenzo
  • Martina
  • Alessia
Where this ends

What ends here begins again: the demo cadence carries into the ongoing engagement, the test plans keep running, and we keep showing up.